Creative Director

Dave
Dundas

Emmy Award-winning Creative Director with 25+ years leading advertising campaigns across OTT, commercial production, OOH, paid social, and digital media.

Proven expertise concepting and executing commercials from script through post-production, art directing video shoots, and creating high-volume paid media campaigns for B2B and B2C brands.

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Selected Work

Where strategy
meets craft

PFF Rebrand
Rebrand · Identity System
PFF Brand Refresh
Full 360° brand refresh, audit through guidelines
PFF NFL Draft 2026
Campaign · Seasonal · Multichannel
PFF x NFL Draft 2026
Full seasonal campaign takeover across every channel
Paid Digital · Meta · Google
PFF Paid Creative Case Study
Systematic creative testing at scale
Philadelphia Flyers — Anytime. Anywhere.
Film · Hype · Brand
Philadelphia Flyers
Anytime. Anywhere. — Season hype film
Isaiah Rodgers Perfect Game
Campaign · Brand Activation
Isaiah Rodgers' Perfect Game
Perfect Game — 99.9 PFF grade celebration
New Heights Series
Film · Documentary · Emmy Award
New Heights
3-part Emmy Award-winning documentary series
Philadelphia Flyers Santa Sacks
Film · Paid Ad · In-Stadium · OOH
Santa Sacks
A holiday fundraising campaign starring Gritty — the NHL's most beloved mascot
Capital One
Campaign · Financial · Broadcast
Capital One × BJ's
BJ's One Mastercard — launch & growth campaign
PFF Grandmas and Gurus
Campaign · Social · PFF
Grandmas & Gurus
Demystifying sports betting with PFF Player Props
Stay Ready
Social · Film · Philadelphia Flyers
Stay Ready
6-part in-house social film series — Philadelphia Flyers
Philadelphia Flyers
Campaign · Brand · Philadelphia Flyers
Philadelphia Flyers
Seasons, playoffs, a pandemic bubble, and Star Wars
PFF Player Prop Tool
Video · Product · PFF
Player Prop Tool
Launch video for PFF's best-in-class Player Prop betting tool
Under Armour
Campaign · Brand · Under Armour
Under Armour
Lifestyle, Training, Golf, Hockey, Outdoor
National Aquarium
Brand · Rebrand · Conservation
National Aquarium
Complete brand transformation for one of the nation's premier aquariums
Philadelphia Flyers Inside Edge
Film · Commercial · Philadelphia Flyers
Inside Edge
A welcome-back anthem to fans after a year without hockey
Get in Touch

Let's make
something great

davidedundas@gmail.com
LinkedIn Resume
Project Name
Category

Project

Client
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Role
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Year
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Deliverables
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01 / The Brief

The Challenge

02 / Creative Process

03 / The Work

A complete brand design system, built to scale. Every element refined, codified, and delivered as a formal source of truth for PFF's creative and communications teams.

04 / Results
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